THE FRESHWATER MARKETPLACE

Freshwater's Makers Market and Farmers Market featuring regional growers, specialty producers, artisans, cheesemakers, and more!

Additional participating vendor announcements and marketplace rosters will be released soon. check back often as we continue building one of the region’s most exciting lakefront shopping and discovery experiences.

The Freshwater Collective Marketplace is a curated place for local businesses, artists, makers, boutiques, specialty brands and creative entrepreneurs to connect with festival guests, showcase what they do and be part of Milwaukee’s newest lakefront experience.

Now's the chance to secure a front row spot for maximum guest interaction.

VIEW MARKETPLACE

We’re inviting Wisconsin farmers, growers and small-batch producers to join the Freshwater Farmers Market for a weekend celebrating local flavor, fresh ingredients and the people behind them.

From produce and flowers to baked goods, honey, artisan foods and more, this is your chance to bring what you grow and make to the lakefront.

VIEW FARMERS MARKET

Applications Now Open

Freshwater Food & Wine Festival is now accepting applications for local businesses, artisans, specialty food makers, farmers, creators, and unique retail concepts to participate in our curated marketplace experiences throughout the festival grounds.

From handcrafted goods and home products to fresh produce, specialty foods, art, and culinary-inspired retail, our marketplaces are designed to celebrate the creativity, craftsmanship, and entrepreneurial spirit that help define Wisconsin’s vibrant small business community.

Interested vendors are encouraged to apply now as space is limited and participation will be thoughtfully curated to ensure a dynamic and engaging guest experience throughout the weekend.

FRESHWATER COLLECTIVE

A thoughtfully curated marketplace showcasing artisan goods, specialty packaged foods, handcrafted home items, art, and unique culinary products.

APPLY TODAY

FRESHWATER FARMER'S MARKET

A vibrant market featuring regional growers, handmade foods, and farm-inspired goods celebrating Wisconsin’s agricultural heritage.

APPLY TODAY

A Festival to Taste, Discover, and Celebrate. Come hungry. Come curious. Leave inspired.

wes@startrevolving.com

Henry W. Maier Festival Park
200 N Harbor Drive Milwaukee WI 53202

Saturday, September 19th, 2026
11:00 AM – 10:00 PM

Sunday, September 20th, 2026
11:00 AM – 6:00 PM

A Festival to Taste, Discover, and Celebrate. Come hungry. Come curious. Leave inspired.

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Henry Maier Festival Park, Milwaukee’s lakefront jewel and premier event destination. With its stunning backdrop along Lake Michigan, the park provides a unique sense of place, combining natural beauty with the energy and accessibility of an urban setting.

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