Vendor Opportunities at Freshwater Food & Wine Festival

Are you a business owner looking to connect with passionate food lovers, wine enthusiasts, and culinary explorers from across the region?

Interested in introducing your business, products, or services to thousands of engaged festival guests?

Freshwater Food & Wine Festival transforms Milwaukee’s lakefront into a vibrant destination for discovery, bringing together celebrated chefs, global wines, live entertainment, artisan makers, innovative businesses, and a curated marketplace experience set against the stunning backdrop of Lake Michigan and downtown Milwaukee.

This is more than a festival. It’s a place where guests explore, taste, shop, discover, and connect.

Whether you’re a retailer, artisan maker, specialty food producer, boutique, service-based business, wellness brand, creative entrepreneur, nonprofit, lifestyle company, restaurant, or food truck, Freshwater offers a unique platform to put your brand in front of an active and highly engaged audience.

We’re assembling a thoughtful mix of vendors, businesses, and culinary partners to create a marketplace that feels fresh, dynamic, and full of discovery throughout the festival grounds.

With thousands of guests expected throughout the weekend, Freshwater is an opportunity to introduce your brand, sell directly to consumers, build awareness, share your story, generate leads, and create meaningful connections.

• Showcase your brand at Milwaukee’s newest lakefront food, wine, and lifestyle festival.
• Connect with thousands of engaged guests who are ready to shop, discover, and experience something new.
• Join a curated mix of businesses including makers, boutiques, artists, service providers, lifestyle brands, nonprofits, food producers, restaurants, and creative entrepreneurs.
• Sell products, generate leads, or promote your services directly to festival guests.
• Build brand awareness through meaningful face-to-face interaction in a high-energy festival environment.
• Be part of an experience designed for discovery — no matter what kind of business you operate.