Partner With Freshwater Food & Wine Festival

Freshwater Food & Wine Festival brings together culinary talent, global wine experiences, and an engaged audience in one of Milwaukee’s most iconic lakefront settings.

For brands looking to make an impact, the festival offers a powerful platform to connect with guests who value quality, discovery, and memorable experiences.

This event will welcome thousands of attendees eager to explore chef-driven dining, curated wine tastings, artisan markets, and live entertainment, all within a thoughtfully designed festival footprint.

Sponsors play an important role in shaping that experience, helping bring unique activations and moments to life throughout the weekend.Partnership opportunities are designed to be flexible and impactful, allowing brands to participate at a level that aligns with their goals. From Presenting Partner naming rights and large-scale experiential activations to accessible entry-level partnerships, there is space for organizations of all sizes to show up in meaningful ways.

Through thoughtful brand integration and creative engagement, partners can become part of the guest journey, creating moments that feel authentic, memorable, and aligned with the spirit of the festival.